Saturday, February 11, 2012

iOS Web Traffic higher than Mac OS X For The First Time


According to a new report, iOS web traffic has surpassed Mac OS X for the first time in history. iOS market share has grown nearly 50% over the last 6 months, and Apple’s mobile products are now driving more web traffic while the Mac’s traffic share has declined.
Analytics and advertising firm Chitika examined web traffic across 100,000 popular websites and came to the conclusion that iOS activity is on a sharp upwards trend. This month web traffic from iOS devices reached 8.15%, and the Mac declined to 7.96%. Not a huge gap, but iOS is seeing exponential growth while Mac OS X is not.
"The data show that the market share of iPhone OS and OS X are converging since August. IOS has seen regular increases until reaching a growth of about 50% while OS X has seen its market share decline by 25% from its highest point reached last September. February is to record the first time that the two systems are operating in the reverse position: iPhone OS exceeds the Mac OS 8, 15% of all web traffic, while Mac OS is still stuck at 7.96%."



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