According to research carried out by Localytics , the battle between Apple and Samsung still goes on, and although Apple on paper has seen the first win, it seems that this helped Samsung to increase its smartphones sales. According to the Localytics chart in fact, the Galaxy S3 manage an 16% increase in sales following the US verdict, where Apple is winning out over patents infringed by Samsung.
Although the new iPhone sells millions of pieces in a few days, Samsung still manages to find room for significant growth and competition do not always strike particular fear. Surely a lot of media exposure, both good and less good, turns into real advertising for both companies.
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