Tuesday, January 17, 2012

Yankee Group: 9% of those who want to buy a new smartphone in the United States chooses Windows Phone

In a study recently published by the Yankee Group, it turns out that over 15,000 users surveyed, 9% of users who intend to purchase a smartphone in the next 6 months, is willing to take Windows Phone.The survey was conducted in the United States, where it turns out that as much as 47% of users already have a smartphone and that 58% said that the next phone purchase will own a smartphone.

What operating system will be the smartphone you want to buy? Android has an installed base of 39% of the market in the United States, the survey we can see that 39% of respondents intend to buy an Android phone in the next six months. Currently, 25% of respondents own an iPhone, but 35% of them stated that they want to buy an iPhone in the next six months.

9% of surveyed users who want to buy a smartphone Windows Phone Is not the number that was expected but considering that the strong marketing campaign from Nokia has not started yet in the U.S. there is a good opportunity to see these values ​​grow, with greater knowledge of this OS from users.

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